The most recent film starring the American icon, the Harley Davidson motorcycle, was called ‘Wild Hogs’. Named after the nickname given to its riders in the 1970’s, this family comedy with an all star cast including John Travolta didn’t quite meet its hyped expectations. Falling flat in plot and more importantly, script, the movie was a disappointing attempt at capturing the lure of the Harley and the thrill of the open road. It should have been no surprise. Putting Disney together with Harley Davidson was a little like asking John Carpenter to do a remake of Bambi. ‘ Nice death scene, but it didn’t quite capture the mood of the original!’

Hollywood however, has had a love hate relationship with this most unlikely of stars for more than half a century. It unwittingly threw the spotlight on what had been an American standard of industry, only to demonize the name to the extent that The Harley Davidson Motor Company nearly went bankrupt. As with most relationships though, time heals all. It would be the elevation into cult status of the very same movies that nearly destroyed the company, that would raise the phoenix of Harley Davidson from the fire, and turn it into the iconic symbol that it is today.

As with the careers of most movie stars, early appearances and bit parts are mostly forgotten. You may catch a glimpse of a Harley in WWII movies. (The motorcycles were supplied to the army as utility transport during both World Wars until the Jeep took over as the main utility vehicle in 1942). The big break for the Harley Davidson came in 1953 when it was cast alongside, or should I say under, Marlon Brando in The Wild One. The movie, which told the story of Jonny, the bike gang rebel, reflected the tone of rebellion sweeping America at the time amongst the nations teenage youth.

Unlike today however, 1950’s society was not one driven by youth culture. The impact of the openly anti-establishment images that the genre portrayed did not spark a boom in sales for Harley Davidson as it would later achieve for such products as Ray-Ban sunglasses following the 1982 movie Top Gun. The effect in fact, was the opposite, leading the motorbike manufacturer into a period of declining sales. Conservative, middle America in the 50’s was not willing to support what Harley Davidson had become and the youth generation that idolised the films and their stars were not yet in charge of the finances to supplement their dreams.

Whilst commercially Harley Davidson was in trouble, its portrayal in movies continued to flourish. The notable peak in came in 1969 with the movie ‘Easy Rider’. Once again cast as the bad boys favourite mode of transportation, the Harley Davidson Chopper cruising the open highway, will always epitomize freedom and rebellion. Maybe it is this dichotomy of emotions, so fundamental to American history and the ‘American Dream’ that has been the backbone of the Harleys endurance.

The nineties saw Mickey Rourke and Don Jonson take up the gauntlet, although in this film it was Mickey Rourke’s character that bestowed the Name Harley Davidson to the title of the film. Harley Davidson and the Marlboro Man once again cast the character of the rough neck to, yes you guessed it, Harley Davidson.

As the nineties progressed, the teenagers that had idolized Marlon Brando and those early biker movies in the 50’s were maturing into the wealth of America. Like an old friendship lost but never forgotten, it was these middle aged rebels of yester-year that would rekindle the corporate fortunes of Harley Davidson. they customized their bikes to stand out in a crowd and create for themselves a separate identity apart from the rest of the corporate clones. They were rebels that may have succumbed to the corporate ladder but now had the finances to relive the youth they could never afford.

So, it is with somewhat of a saddened heart, that the movie that was to portray the story of this revival and tell the story of those 50’s youth reborn, should have turn out to be such a damp squib. Maybe Harleys executives still feel the pinch of the bad boy image and this is why they turned to Disney to tell the story. Personally, I think they should have gone with Tarrentino, the guts and the glory, the true Harley Davidson.

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Photography as a process goes back many hundreds of years but it was not until a Frenchman, Louis Daguerre continuing the work of his late business partner, Nicephore Niepce combined the use of mercury vapour and fixing salts to produce a process that we today still recognize as the first photographs. His discoveries, announced in 1839 are still part of the process used today in Polaroid photography today.

The process was refined by many of the next few decades until George Eastman made a breakthrough with his patent for a photo emulsion film in 1884 rapidly followed in 1888 with the first patented camera. The same year, the Kodak Company was founded. Its first camera cost $15, a lot of money in 1888. By 1900 Eastman introduced the Brownie at a cost of just $1 and the world of mass photography was born.

Since that day, it has not been the process as much as what the camera captured that has held us captivated across the years. The statement that “The Camera Never Lies” is probably destined to the history books with the invention of the digital era, although there are many examples of the use of trick photography to fool the eye ever since the camera was first put into the public domain.

As early as 1917 and the case of the Cottingley fairies, the photograph has been used to twist the perception of its audience. In the Cottingley hoax, two girls, Fraces Griffiths and Elsie Wright purported to have taken photgraphs with fairies that lived at the stream at the bottom of the garden where Elsie and her parents lived. The photographs created a furore when published alongside an article by Arthur Conan Doyle, who, completely taken in by the fabrication, used it a proof that spirits existed and could be photographed.

It took over sixty years before the two girls, now elderly ladies finally came clean and told the world that the pictures were fakes. But for those sixty or so years, the world believed, well most of them, that the fairies were real.

Photographs have also been used on many occasion in an attempt to disprove a fact. Most notable amongst these attempts are the photographs of the Apollo Moon landings by conspiracy theorists who believe the landings never took place, and that the whole Apollo program took place on a Hollywood style set in the Nevada desert. The most famous of the images ‘proving’ their theory is that of the American flag which seems to be fluttering in a breeze. A breeze, of course, which would not exist on a moon with no atmosphere.

The most famous pictures taken by a private individual and still the cause of many conspiracy theorists today is the footage filmed on an 8mm home movie camera by Abraham Zapruder. The film, probably the best known 90 seconds of moving picture history, depicts, of course , the final moments of the life of then President, John Fitzgerald Kennedy.

Shot from an elevated position above Dealey Plaza, the film was the primary source of evidence used by the Warren Commissions enquiry into the assasination an it is the footage of the third bullet hitting the president that caused many to speculate about the nature of the ‘lone gunman theory’ and the evidence of several gunman firing from the grassy knoll.

Today, with digital media, the camera nearly always lies. The ability to distort the digital image is available to everyone with a computer and the click of a mouse. The results can be as spectacular in their imagery as they are in their deception. They can bring humour and sorrow, change the fortunes of careers or bring news to the world. But for all the complexities of their electronic wizardry one thing is certain.The emotion, whether real or manufactured, portrayed by the still image, still manages to capture a moment in history that forever defies the passage of time.